If manifesting money were as easy as pressing play, we’d all be millionaires. But on social media, many Gen Zers are ...

Grungy boho and club-inspired vibes are going viral this festival season.

Live music is emerging as one of the most powerful ways for brands to connect with Gen Z, according to new research from Live ...

Billie Eilish is one of the most important music voices of her generation, and her impact is still growing. At only 23 years old, she has won major awards, sold out world tours, and shaped how Gen Z ...

Gen Z is trading screens for cowboy boots, line-dancing nights, and trail rides—and the data behind this “Western Revival” reveals a lot.

When The Hollywood Reporter and the Frost School of Music at the University of Miami recently teamed up to run a nationally representative survey on how Americans think about AI, creativity, and music ...

Connect by Live Nation, a music sponsorship, creative, and experiential agency, surveyed 5,692 Australians, including 1,411 ...

Add Yahoo as a preferred source to see more of our stories on Google. The vinyl record industry has enjoyed a resurrection largely driven by Gen Z. (Jeenah Moon - The Washington Post - Getty Images) ...

A new Live Nation study of Gen Z trends says Zoomers are finding joy in an old-fashioned hobby beloved by Boomers.

Generation Z has unexpectedly become the primary driver behind the rapidly growing analog music and print book economies in the U.S. and U.K. While buying record and CD players, vinyl, CDs, and print ...