Don’t settle for an agency doing grunt work and simply taking orders; make sure they can proactively define a marketing strategy to get you several steps further on the growth path. Don’t spend too ...

Chief Marketing Officer, Zebra Technologies www.zebra.com. At Zebra, approximately 80% of sales flow through the channel. For this reason alone, it is imperative that we engage our more than 10,000 ...

There are dangers that the increasing combination of field and marketing teams is diluting skills across the channel. According to a Coterie report, only 15% of partner marketeers are working under ...

The challenges facing Richard Eglon, chief marketing officer (CMO) at Nebula Global Services, illustrate the way the marketing function at a channel business has expanded over the past few years and ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...