FreeWheel Streaming Hub Further Unifies Capabilities to Increase Transparency Across Programmatic Ecosystem Including A+E, DIRECTV, Locality, Roku, Spectrum Reach, Warner Bros. Discovery and more "At ...

FreeWheel, a global technology platform for the streaming advertising ecosystem, announced on-platform integrations with leading political data providers, including Data Trust, L2, Resonate and ...

"As more major events move to streaming, sometimes as the sole distribution platform, publishers can serve a more customized ad experience to viewers." By Georg Szalai Global Business Editor FreeWheel ...

Simplification seems to be all the rage in ad tech these days. FreeWheel thinks the best way to simplify streaming video is by fostering more direct connections between buyers and sellers. To that end ...

Today, FreeWheel, the leading global technology platform for the streaming advertising ecosystem, announced on-platform integrations with leading political data providers, including Data Trust, L2, ...

(RTTNews) - FreeWheel (CMCSA), a global tech platform powering the streaming ad industry, has announced new advancements to its Streaming Hub aimed at strengthening the link between advertisers and ...

FreeWheel, Comcast’s ad tech company, said it is offering tools that will enable advertisers to use connected TV as a performance marketing channel through its Beeswax demand-side platform. The tools ...

Buying local TV is still an extremely manual process. FreeWheel wants to change that. On Tuesday, the Comcast-owned company released features in its Strata media platform that automate planning and ...

A sports-exclusive private marketplace offering the tech behind PlayFly's Home Team ADvantage offering has launched a "Stadium" platform, a product FanServ says can allow an advertiser to plan and ...