GM has also lost billions on electric trucks after rolling out a string of them in recent years, including an electric ...
Shopper are clearly interested in the Lightning. But Ford hasn't been able to get them to buy, for one major reason.
The F-150 Lightning, which started its run in 2022, could be among the first, and most visible, casualties of the EV slowdown ...
The Wall Street Journal says Ford execs are considering canceling the electric truck entirely after putting it on indefinite ...
Ford Motor executives are reported to be in discussions to kill the all-electric pickup. Experts say they expect many ...
America’s best-selling electric pickup may be headed for the chopping block. According to a new WSJ report, Ford is ...
The Detroit three, which includes Ford, GM and Chrysler-parent Stellantis, have rolled back their ambitious plans for EVs, ...
Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure ...
Ford executives are reportedly weighing whether to discontinue the all-electric F-150 Lightning pickup, just a few years ...
Ford Motor Co. is considering scrapping the Dearborn-assembled all-electric F-150 Lightning pickup truck in a move that could ...
The best-selling electric pickup truck faces an uncertain future as Ford considers ending production. What's behind this ...
Ford Motor Company's Home Power Management system is designed to help customers both save money on their electric bills and ...