In-line spinners, spoons, and hardbaits get all the love in the trout game, and rightfully so. These lures have been punishing browns, rainbows, and brookies for many decades. As the old adage goes, ...

Concern over the potential environmental health impacts of phthalates in soft plastic fishing lures among recreational anglers could create consumer demand for more informative labels or different ...

An interdisciplinary research team has demonstrated in their new study that harmful phthalates and endocrine disruptors are released from common soft plastic baits. Soft plastic lures are increasingly ...

As an avid outdoorsman with more than 17 years in the hunting and fishing retail industry, Brad Olson knows a thing or two about having fun and selling fun to others. So, when Olson, who worked at ...

Researchers have perfected a fiber-reinforced fishing lure that may prevent millions of pounds of toxic plastics from polluting waters nationwide. Earning raves in the sport-fishing world, a young ...

We're proud to announce a brand new soft plastic, the EYE DROPS! Great for tipping or using as is - get ready for some ...

I try a lot of bass fishing gear over the course of a year, and I always end up with a few absolute favorites. It’s been an exceptional year for new baits. This list highlights the best of the best.

Tackle store shelves are overburdened with every style and shape of soft plastic bait imaginable. And although all undoubtedly catch largemouth bass to some extent, they also can do a great job at ...

Organizing your bass fishing soft plastics doesn’t have to be confusing, daunting or frustrating. Although it may seem like a bunch of mind numbing labor, I’ve been using a simple organization system ...

As an avid outdoorsman with more than 17 years in the hunting and fishing retail industry, Brad Olson knows a thing or two about having fun and selling fun to others. So, when Olson, who worked at ...