These tools are essential for conducting effective A/B tests and making sure your campaigns are optimized for success. How To AB Test Facebook Ads For Beginners 2025 Watch this video on YouTube.

Kantar says its "direct integration" model for measuring Meta ad effectiveness will utilize its Lift and Lift+ products -- a measurement solution with a database of over 25,000 digital campaigns ...

With Facebook nailing its future success to mobile, data outfit Kontagent is supporting the ecosystem provided by its one-time funder every step of the way. It's announced its suite of customer ...