Facebook explains that relevance scores are designed to deliver betters ads to users, but let’s not forget the company is looking to keep marketers happy as well — more clicks = happy ad buyers.

Facebook has introduced a new tool, called Creative Compass, which is designed to help businesses measure the impact of Facebook ads. Creative Compass will evaluate ad creative by looking at key ...

A difference of approaches on user policy between Apple and Facebook is having an impact on the value of advertising dollars for HVAC contractors. Apple put a new policy in place that will prohibit ...

Pairing TV with ads on Facebook and YouTube resulted in three times more time spent with ads, twice the brand recall and a lift of 15% in purchase intent, in a study by Comcast Cable sales ...

Marketers using multi-touch attribution models generate 10-30 per cent more value from Facebook advertising compared to those using Last Ad or Last Click measurement techniques, a new study said.

Why Facebook and Twitter Ads Aren’t Effective A new Gallup report calls into question the efficacy of advertisements on the social media platforms. BY INC-CUSTOM-STUDIO JUN 23, 2014 ...

Nielsen concluded that ads with social connections were, probably to Facebook’s delight, definitely more effective than ordinary paid ads. Specifically, ad recall increased 6%, ad awareness increased ...

Facebook has been doing a lot of talking in the last day or so about its recently announced partnership with Datalogix — the company published blog posts explaining both the privacy implications ...