Long-tail keywords are words that have been heard by many of us but its worth has been underestimated by the majority. Long-tail keywords generates more targeted traffic hence increases the chance of ...

Some attorneys become obsessed with ranking for short keyphrases like “car accident lawyer.” However, long-tail keywords can be equally important—and they’re often less competitive. If you’re hungry ...

Standing out in search engine results is crucial in the highly competitive legal industry. While many firms focus on broad keywords like “lawyer” or “legal services,” the real magic often lies in long ...

Looking for a way to pump up your website’s search engine optimization (SEO), bring in more search traffic and increase your conversions? If so, you’ll want to learn more about long-tail keywords.

It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting ...

If you work in digital marketing, you’ve probably heard the phrase “longtail keyword”. You might also know there’s some debate around what it actually means. Many believe keywords that are longtail ...

When it comes to improving your SEO, you should be reaching for every opportunity you can. For most people, one of the first things they’ll think to do is to find keywords that have a high search ...

Part 3 of this series examines whether the impressions and clicks generated by long-tail keywords are incremental to the impressions and clicks already being driven by the pre-existing keywords, or ...

Opinions expressed by Entrepreneur contributors are their own. Looking for a way to pump up your website’s search engine optimization (SEO), bring in more search traffic and increase your conversions?