iHeartMedia has announced its adoption of Unified ID 2.0, an open-source, privacy-focused identity framework developed by The Trade Desk. The integration aims to provide advertisers with improved ...

Handshake, circuit board. Digital business linear icon. Thin line illustration. Online partnership and business deal. Contour symbol. Vector isolated outline drawing. Next up in Unified ID 2.0 partner ...

SiriusXM has taken a new step in the world of programmatic audio advertising by implementing Unified ID 2.0 for Pandora. UID2 serves as a replacement for fading traditional identifiers like ...

Teamwork concept flat vector illustration. Coworkers cartoon characters and abstract geometrical shapes. Coworking and problem solving concept. Businessmen and businesswomen communication. One of the ...

Advertisers will be able to securely transact Rave’s audience data in their digital media buys TORONTO–(BUSINESS WIRE)–February 4, 2023– Rave, a global leader in group digital video watching, has ...

LOS ANGELES--(BUSINESS WIRE)--Unified ID 2.0, the next generation identity solution, is formally being submitted today to the Partnership for Responsible Addressable Media (PRAM). Earlier this month, ...

SAN FRANCISCO, July 15, 2021 /PRNewswire/ -- ucfunnel, a leading Smart Media programmatic solution provider, has announced that they have adopted Unified ID 2.0, a new collaborative, industry-wide ...

Oracle has teamed up with global advertising technology leader The Trade Desk as well as additional organizations to participate in Unified ID 2.0, which is a non-commercial, soon-to-be open source, ...

The dominance of Facebook & Google is well documented and is in part due to their ability to use a single user ID. The 20% do not experience the benefit of this and instead have to rely on an ...

MANILA, Philippines — A unified identification system for persons with disabilities will be implemented to sift through ...

TORONTO--(BUSINESS WIRE)--Rave, a global leader in group digital video watching, has announced its support of Unified ID 2.0 (UID2) to hash and salt their audience data for activation by advertisers.