Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Braithwaite, marketing manager at Jun ...

In an undated handout photo, an interstitial banner ad, which sits between a user and an article on a website. In the 20 years since their introduction, banner ads, the precursor to interstitial ads, ...

Your ultimate goal is to drive people to your website, yet the first task involves getting noticed. Companies for services and products try a variety of tactics, that include e-mail correspondence, ...

Video content has captured the hearts of advertisers globally. The facts speak for themselves: video ad spending rose 142 percent in Q2 2017 compared to the previous quarter; global media companies ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...