Trek’s subsidiary, Electra, pedals into the spring with a new model in its Go! Series. The Cruiser Go! is one classic-looking two-wheeler that’s going to fill you with nostalgia and will make you feel ...

If the brand Electra rings a bell to you, then chances are you’re familiar with the type of equipment that is produced by the Trek Bikes brand. Yes, Electra is a Trek brand, and its sole purpose is to ...

Trek Bicycle is offering its Electra Cruiser Go! Step-Over e-bike for $1,199.99 shipped. Down from its usual $1,600 price tag, it saw fewer discounts over 2023 in comparison with other big e-bike ...

Electra, the electric bike branch of world-renowned bicycle maker Trek, has introduced two new electric bikes with a focus on utility and affordability. The Cruiser Go! and the Townie Go! 7D EQ have ...

California-based Electra Bicycle Company has announced a partnership with Gap that will feature co-branded Electra cruiser bicycles in Gap’s 2008 Holiday Campaign. “We are thrilled to partner with ...

VISTA, Calif.--(BUSINESS WIRE)--Electra Bicycle Company, the bicycling industry’s top-selling brand in the lifestyle and leisure category, has been awarded US Patent #7740262 for inventing a ...

The Electra Townie Go! has long been a favorite for comfort-seeking riders, and with its 2025 update, this beloved cruiser e-bike steps into the modern age. Packed with fresh features like a thumb ...

The recall includes about 68,000 bikes sold in the U.S. and about 6,820 sold in Canada. The bikes were sold at Trek and ...

Harris Williams & Co., a preeminent middle market investment bank focused on the advisory needs of clients worldwide, announces the sale of Electra Bicycle Company, LLC (Electra), the premier global ...

The execution is a bit overdone, and the nearly £720 price tag may frighten off some people, but it's a beauty Electra know cruisers, and there's something for everyone in their range. The Delivery 3i ...