Electra, the electric bike branch of world-renowned bicycle maker Trek, has introduced two new electric bikes with a focus on utility and affordability. The Cruiser Go! and the Townie Go! 7D EQ have ...

Trek’s subsidiary, Electra, pedals into the spring with a new model in its Go! Series. The Cruiser Go! is one classic-looking two-wheeler that’s going to fill you with nostalgia and will make you feel ...

Electra is coming in hot, attacking the growing low-cost electric bicycle market with the company’s newest e-bike. The Townie Go! 7D is designed to give riders the classic Townie feel without the ...

Trek's electric bike spinoff brand Electra certainly knows a thing or two about providing budget-friendly e-bikes that are loaded chock full of features. Indeed, in the world of bikes—electric or ...

Though electric bikes were met with skepticism when they first launched, they've quickly caught on as a suitable alternative to driving a vehicle to get around town. They're excellent modes of ...

The Electra Loft Go! 7D EQ is a good-looking, relatively lightweight aluminum city bike that you’d never know was an e-bike, with an integrated battery, relaxed design and a full kit of cycling ...

Is there anything more fun than kicking back on an electric cruiser bike, enjoying the big saddle, wide bars, and comfortable upright seating position? If there is then I don’t want to hear about it, ...

Let's face it, very few of us ride a bicycle to bring home gold medals or stand on some podium. But we still want to stand out, and one team that's been doing this is Trek's off-shoot brand, Electra.

Kevin Cox of the Electra Bicycle Company in Encinitas. Photo by Luis Montegueado Jr. In a building near the beach, an Encinitas company is selling the Southern California lifestyle. On wheels. Founded ...