Gen Z isn’t shy about splurging—whether it’s doom spending for a dopamine hit, spoiling their pets, or splashing out on rent. But soon they’ll actually have the financial power to afford it.

Learn how Generation Alpha's tech-savvy habits, spending power, and early money skills could transform the economy, plus what it could mean for other older generations.

Parents Financially Supporting Gen Z , Highlights Current , Economic Woes. 'Newsweek' reports that a recent survey found that ...

Soft saving refers to prioritizing wellness today over saving every penny you can. Over 70% of Generation Zers said they would rather have a better quality of life than extra money in the bank, and 48 ...

If one thing can be said about Generation Z, it’s that we are jokingly pessimistic. But our humor is often a reflection of deep-seated anxieties about our place in the world. Gen Zers’ joking nature ...

As the fast food industry struggles, Taco Bell is still seeing sales rise, thanks in part to Gen Z. WSJ spoke with CEO Sean Tresvant about how the brand keeps its base excited even as they pull back ...

Discover how coincident indicators reflect current economic conditions, their role in analyzing business cycles, and their impact on understanding economic trends.