In this article, we explore how media buyers, marketers, and agencies can adopt sustainable practices to build greener and more effective advertising campaigns. Energy, travel, automotive, ...

When you first hear about DoGood Headquarter‘s technology, you wonder Is this for real? After all, the browser plug-in recognizes regular banner ads on a site and automatically replaces them with ...

Advertisers like Unilever and Chanel are increasingly asking ad agencies to provide sustainability metrics. Advertising companies such as WPP and Dentsu see this as a competitive advantage and are ...

Wrap up your week with today’s top gigs! Star in a series of social media spots for an eco-friendly detergent brand. Plus, a farming tech company commercial, a feature film, and a beauty photo and ...

William Rosenstadt is a partner and co-founder of Ortoli Rosenstadt LLP, and head of the firm’s capital markets and securities practice. As more companies focus on environmentally friendly solutions, ...