E45 cream is used in the treatment of dry skin conditions such as eczema and psoriasis but many consumers were using it for toiletry purposes such as general moisturising. E45 cream is used in the ...

Add Yahoo as a preferred source to see more of our stories on Google. E45 cream is a super-light formula that is specially formulated for treating dry, flaking and chapped skin, by soothing and ...

The campaign was created by advertising agency Euro RSCG. The Reckitt Benckiser owned brand aims to cut through the “over-crowded beauty market” and “high-tech” products and emphasise its position as ...

It’s finally summer, the weather's warm the sun's out and there’s no cloud in sight. I wish. The Great British summer has never been known to be smooth sailing, from heatwaves that leave you wishing ...

We all want that clean, fresh feeling, but scrubbing your skin like it’s a casserole dish causes more harm than good. Harsh surfactants in many cleansers can double the trouble, breaking down skin ...

Add Yahoo as a preferred source to see more of our stories on Google. Consumer giant Reckitt Benckiser has agreed the sale of skincare brand E45 for £200 million. The Slough-based company, which also ...

Cream E45 is a rich emollient used in the treatment of dry skin conditions such as eczema, psoriasis and dermatitis. It is part of a complete therapeutic range which now includes Bath E45, Wash E45 ...

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