In partnership with Duracell, Batteries Plus pledges to donate more than one million batteries to Toys for Tots this year. The donated batteries will power the toys collected through the organization ...

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

Discharge tests of three brands, Energizer, Duracell, and AlphaCell, revealed that there is one battery that crushed its competitors — Energizer Ultimate Lithium. Promoted as “The World’s Longest ...

Both P&G and Berkshire had reasons to do the deal, but one side will win more than the other. The logistics of the deal As part of the deal, Berkshire will trade the P&G stock it owns in exchange for ...

An innovative game built by Wunderman Thompson with a TikTok filter has generated significant organic results for Duracell. We explore this unlikely success story. Duracell’s Xmas campaign is its ...

5th Annual Partnership Will Light the Holiday Spirit with Batteries to Power Donated Toys This Holiday Season In partnership with Duracell, Batteries Plus pledges to donate more than one million ...