Mattel will look to grow the Disney princess and “Frozen” franchises, which generate less than half the revenue they did at their peak, according to analyst estimates. Mattel is betting that it can ...

Walmart is having a huge toy sale with great buys including dolls starting at $5, action figures starting at $8.88, pretend play starting at $5, up to 50% off Barbie and Disney dolls, plush & more, ...

Characters from Disney's blockbuster movie take the top spot in must-have toys this Christmas creating concern for Mattel. But don't cry too much for Barbie. She still represents the single biggest ...

Barbie is being "blocked" by "Frozen" characters -- as the Disney dolls' sales lift Hasbro stock to dizzying heights. Post Staff It’s official: the Disney princesses spent the holidays beating up on ...

Princess Tiana of the November movie "The Princess and the Frog" is Disney's first African-American big-screen heroine. Facial features are broader, and skin tone comes in varying shades. But the new ...

Toy giant Mattel said Wednesday it has wrested back control of the lucrative licenses for Disney Princess and “Frozen” characters from its archrival Hasbro. The deal will allow Barbie owner Mattel to ...

According to a recent survey, 'Frozen' merchandise has surpassed Barbie dolls to become the most sought-after holiday toys for girls. Snow Glow Elsa, a Toy Industry Association finalist for best ...

These are the dolls you've been looking for. Mattel and Disney have teamed up to release a special collection of "Star Wars" character-inspired Barbie dolls this fall. Available for pre-order now, ...

Good news for parents of little girls rushing to fulfill holiday wish lists this Thanksgiving weekend: there's a new queen of toys in town, and she isn't wearing pink. The new number one, icing out ...