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Disney is expanding its advertising technology and measurement toolkit, unveiling a slate of new solutions designed to help brands plan faster, create smarter, and measure performance more effectively ...

Disney and Amazon are teaming up to expand opportunities for advertisers, integrating the entertainment giant's Real-Time Ad Exchange with the tech giant's demand-side platform (DSP). The partnership, ...

Benjamin Franklin reputedly once said, "Tell me and I forget. Teach me and I remember. Involve me and I learn." Certainly, those words can be applied to many sectors of life -- and business. But let's ...

If there’s one thing Disney knows how to do well, it’s brand building. Now, it’s developing new tools to help its advertisers do the same. The House of Mouse announced two new brand-focused updates to ...

Add Yahoo as a preferred source to see more of our stories on Google. Disney Marketing and Brand Chief Asad Ayaz (Jennelle Fong) The Walt Disney Company has created “a new enterprise marketing and ...

NEW YORK (WABC) -- The national conversation on race and the push towards greater diversity on television has meant much discussion on Madison Avenue about the best way for advertisers to reflect our ...

Disney Global Advertising president Rita Ferro speaks during the entertainment giant's Upfront presentation in 2023 (Photo courtesy of Disney) As Disney gears up for its annual upfront presentation, ...

With Disney+ and Hulu set to merge in 2026 — and Hulu’s standalone app going away — Disney is reshuffling the marketing leadership of its entertainment division. Samantha Rosenberg, who has led ...

Asad Ayaz, the Disney marketing chief behind creative campaigns for Disneyland Resort's 70th anniversary and films like "Zootopia 2" and the live-action adaptation of "Lilo & Stitch," has been named ...

This season includes first-of-its-kind digital and broadcast activations that immerse Dr Pepper into college football culture and lead the evolution of shoppable storytelling "This expanded ...

Walt Disney is starting a new “enterprise marketing and brand organization” -- an effort to link marketing teams across all businesses including film, linear TV, streaming and theme parks, as well as ...