Hybrid sport formats combine physical performance with digital interaction, requiring participants to operate across both ...

The newest adults, affectionately known as Gen Z, are characterized as digital natives, having grown up immersed in a world with smartphones and tablets. Because they never knew life without a ...

The new generations of consumers are transforming various industries and each of them has positioned itself as a new segment of interest. We are talking about generations X, Y, Z and Alpha. Over the ...

The way Gen Alpha children (born from 2010-2024) interact with money is a seismic shift. We're witnessing the rise of "cashless kids," a generation managing finances digitally through apps and prepaid ...

Forbes contributors publish independent expert analyses and insights. Tech & gaming exec, futurist, & speaker on spatial computing, AI & AR. If you still think of middle school crushes as notes passed ...

The digital natives are old news. We are witnessing the birth of an entirely new generation of AI natives, and it is fascinating to see how they will respond to the world around them. First, the good ...

Most stories about “millennials” focus on middle-class, educated twentysomethings, while the ones who grew up poor or working-class are simply ignored. Welcome to Uncovered, a series that sheds light ...

Leadgen Arabia’s Rasha Mansour outlines the five forces that brands need to embrace to not just survive but lead the digital ...

As futuristic as the year 2025 sounds, it is now less than eight years away. Will time travel, flying cars and summer vacations to Mars be in the cards? Probably not, but drone delivery, chatbots and ...

79% of Gen Z believe reusing the same password across multiple accounts is risky; however, 72% still admit to doing so. 59% of Gen Z reuse an existing password even when updating an account with a ...