Meme marketing might not be for everyone, but for some target audiences, it might just do the trick. In a world of ad blockers and fake news, customers are increasingly wary of direct advertising ...

Nobody thought it was possible but last weekend, Universal’s “Cocaine Bear” nearly gobbled up “Ant-Man” at the box office. Much of that success can be linked to its ingenious meme-driven marketing ...

Forbes contributors publish independent expert analyses and insights. Callum Booth covers the intersection of art and internet culture. There’s a new trend in town: the “when Gen-Z writes the ...

Are you a print subscriber? Activate your account. By Tim Nudd - 14 min 58 sec ago 2 hours 35 min ago By Parker Herren - 2 hours 48 min ago By Brian Bonilla - 2 hours 48 min ago By Jean-Paul Colaco - ...

Meme culture is very evidently redefining the future of business and branding. Formerly dismissed as internet jokes, memes now dominate trends in a variety of industries. Over the past decade, meme ...

Digital marketers are hopping on the meme trend. In some cases, brands can get more engagement with a well-timed meme than any other marketing graphics. You don’t necessarily need to treat meme ...

The marketing industry went through numerous challenges in the past decade, as journalism, technology and different social ideologies influenced customers. Today, social media is the main ...