This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

With the latest advancements in data capturing and data processing technology, we have the ability to track the digital world and optimize our marketing efforts at a deeper level than ever before.

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

New book addresses urgent need for C-suite execs to transition from intuition-based decision making to data-driven and advanced analytics strategies We believe that AI and advanced analytics liberates ...