Less than half of people who watch a recorded program fast-forward through the ads during playback, says a new study by Santa Monica, Calif.-based media buying company, Palisades MediaGroup. Those ...

It’s an extra-beautiful day in Mister Robinson’s neighborhood, now that the latest ratings for Eddie Murphy’s celebrated Saturday Night Live return are in. Murphy’s audience increase of 6.3 million ...

The CW Network continues to lead all networks in primetime gains from all DVR playback for the week ending March 28, 2010, according to Nielsen Live+7 day vs. Live-Only viewing. The CW’s biggest ...

Sure it's a catatonic week in TV, but under any circumstances, this merits a note: the Dec. 7 original telecast of "Modern Family" scored what ABC is calling an industry record -- 5 million views on ...

High-rated shows don't mean high DVR playback. But for the most part, dramas--of any type and size--will have viewers time-shifting more than average. In particular, science-fiction-type dramas get a ...

Just released, a new broadcast study from Magna on DVR viewing habits. The findings support what most of you probably already assume – that younger-skewing shows tend to be more heavily time-shifted ...

To make things more complicated, the latest generation OTA broadcasting system, NextGen TV (aka ATSC 3.0) includes advanced copy protection or DRM (Digital Rights Management) built in. This DRM ...

Add More Than 1 Million Viewers Once All DVR Playback is Factored In (from the CW network) The CW Network once again leads all networks in primetime gains from all DVR playback for the week ending ...

The Jan. 20 episode, sans a 'Voice' lead-in, swells to 14.3 million viewers and a 3.9 rating in 18-49 NBC’s “The Blacklist” continues to burnish its credentials as the TV season’s hottest new show, ...

In another example of how DVR playback can boost a program’s ratings profile, FX on Monday reported some promising news for its new drama “Tyrant,” which ended up attracting more young adults in its ...

The concept of a Freeview receiver that can record isn't new -- for a while now companies such as Thomson, Sony and Humax have been making digital video recorders that give Freeview viewers Sky+ style ...

You can’t determine the most popular shows on television these days without looking at how they fare with DVR viewers. Time-shifting now accounts for nearly half of some shows’ total audiences—and a ...