Traditional retail metrics like customer acquisition cost (CAC) and customer lifetime value (CLV) are increasingly limited in providing a comprehensive view of customer value and marketing ROI. As ...

Underwhelming sales figures and consistently high churn rates are pervasive problems for organizations large and small. Effectively communicating the value of your product or service to each customer ...

Customer retention is more than a buzzword—it is a proven driver of sustainable growth and profitability. Sounds like common sense? Think again. Customer churn is on the rise. Yet, while many ...

More and more, manufacturers are positioning themselves as full solution providers, including software and data-rich innovations. They start to compete directly with pure SaaS (software-as-a-service) ...

During the past several years, the digitization of business processes accelerated more than anyone thought possible. Overall, these changes had a positive impact on businesses, enabling them to meet ...

What Is Customer Lifetime Value (CLTV)? In simple words, the customer lifetime value (CLTV) is the average amount a customer will spend on their products/services. CLTV is also a key metric to gauge ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

Seamless ecommerce has become table stakes for consumers. In 2021 alone, U.S. ecommerce sales reached over $870 billion; a number economists did not forecast to occur until this year. Customers not ...

In a recent article, we showed that measuring a brand’s customer surplus value, or the dollar value customers feel a brand delivers, helps predict which customers will remain loyal and which are ...

Mercury reports on strategies for increasing profitability without raising prices, focusing on customer value, retention, and ...