PLEASANTON, Calif., July 23, 2025 /PRNewswire/ -- Veeva Systems (NYSE: VEEV) today announced Boehringer Ingelheim is the latest top 20 biopharma to standardize customer data across more than 100 ...
You might say that a customer reference program is the secret weapon in a salesperson's arsenal. Commonly used in enterprise B2B marketing, these programs are designed to jumpstart sales cycles. A ...
The customer development group at a large, publicly held high-tech company needed a central repository of data to help identify satisfied customers willing to be references when sales associates ...
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