What makes you pick up a book you’ve never heard of? Is it the title, the author’s name, or the promise of an intriguing story? More often than not, it’s the cover—a single image that has the power to ...

T HEY SAY never to judge a book by its cover. But The Economist is defined by the face it shows the world. For most of the past 30 years that has been the charge of our designer, Graeme James, a dear ...

Forbes contributors publish independent expert analyses and insights. I write about the future of books and the business of storytelling. Jul 19, 2019, 11:30am EDT Jul 19, 2019, 06:11pm EDT This ...

Digital browsing now shapes how most readers discover books. That means your cover has to make an instant impression—often at thumbnail size. Bold, readable typography, high-contrast colors, and a ...

We’re all told that we shouldn’t judge a book by its cover, but most of us do! In fact, judging a book by its cover might not be such a bad thing. A cover can help readers get a sense of what a book ...

Meet Me Here co-host Katie Campbell recently interviewed Elisha Zepeda, book cover designer at Penguin Press. You know the phrase: Don't judge a book by its cover. And yes, in modern parlance, it’s ...