As a marketer, you spend an inordinate amount of time figuring out how to grab the attention of consumers, and there's no shortage of new marketing theories being introduced regularly by academicians ...

Consumer behavior is tough to judge. How will consumer react? What kind of products should we make? Well it starts with ...

To this end, analyzing the top websites worldwide for any given time period can now offer critical insights into user ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

A study in the journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized ...

Ellen Van Loo, an expert in the field of consumer food behavior, has joined Purdue University’s Department of Agricultural ...

Consumers are a tribal bunch, and the groups they choose to belong to are significant to how those consumers view themselves and live their lives. Much the way they pick like-minded friends, consumers ...

Wars and pandemics change the world and shift the course of history. The Black Death killed half the population of Europe in the 14th century. But the plague eventually marked the end of Feudalism.