Altman called Anthropic’s ads “clearly dishonest,” accused the company of being “authoritarian,” and said it “serves an expensive product to rich people,” while Rouch wrote, “Real betrayal isn’t ads. It’s control.”

While other Super Bowl sponsors like Instacart, Pringles and Bud Light will trot out famous faces like Ben Stiller, Sabrina Carpetner and Post Malone, Tecovas will do nothing of the sort. Instead, the small leather-apparel company will run a commercial that has already streamed frequently on YouTube and other media venues.

Super Bowl Greatest Commercials: Hall of Fame Countdown tonight will spotlight the most iconic ads in Super Bowl history with hosts Nate Burleson and Daniela Ruah counting down their top 10 all-time favorites before you vote live to decide which classic commercial earns a spot in the Super Bowl Commercials Hall of Fame.

Super Bowl Sunday means Super Bowl commercials. This week, dozens of major brands are rolling out their newest ads in advance of the big game. YouTube TV released its Super Bowl LX commercial, “Don’t Settle for Meh,

Super Bowl commercials face a big challenge in 2026 -- an influx of young consumers and female customers who don't gravitate to traditional pitches