Even if you don't "like" the color pink, you may be drawn to it. There's science behind it.

Add Popular Science (opens in a new tab) More information Adding us as a Preferred Source in Google by using this link indicates that you would like to see more of our content in Google News results.

Follow this section to personalize your feed and get instant alerts. WHY FOLLOW? Update your preferences in Account Settings Personalized Content Follow this tag to personalize your feed and get ...

Margot Robbie poses for a photo during a pink carpet event to promote her new film "Barbie." (Photo by Jung Yeon-je / AFP) (Photo by JUNG YEON-JE/AFP via Getty Images) Pink is the color of the summer, ...

Pink—which may go back over a billion years—was once the color of fierce ancient hunters, powerful French women, and yes, boys. Pink has long beguiled humans—used to dye clothing and tint cheeks even ...