When deciding the color scheme of logos and websites, it seems to be good when looking at the parts alone, but when actually arranging them, it tends to be difficult to say, 'It's not what I expected ...

If you've ever found yourself unhealthily hooked on Angry Birds, Farmville, or Fruit Ninja, go ahead and close your browser now — because this color palette generator is a whole new level of addicting ...

Pantone’s new AI-powered Palette Generator uses decades of color research to create custom palettes. A test run on New York City’s mayoral candidates reveals how the tool interprets campaign energy.