New state privacy laws have brands and agencies adopting privacy-focused solutions for the safe handling of data. Data clean rooms are one product that has received the lion’s share of attention, as ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Silvers, SVP product, GM customer ...

In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out ...

Having dealt with GDPR for years, advertisers are accustomed to the strict privacy and data-sharing regulations that it entails. This need gave rise to what is referred to as “data clean rooms” that ...

A data clean room is a technology service that helps content platforms keep first person user data private when interacting with advertising providers. The concept of a data clean room is intended to ...

Today, multiple forces are transforming the way companies buy and sell ads. In a trend accelerated by the COVID-19 pandemic, marketers continue to shift their spending toward digital platforms. Even ...

This year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB’s 2023 State of Data report, which spans 200 surveys and 20 ...

As data continues to be an important driver of business success, many organizations are under increasing pressure to extract value from their proprietary data while also maintaining its quality and ...

In this video, I’ll walk you through how to clean up messy, inconsistent spreadsheet data. Whether it's customer lists, survey responses, or any cluttered spreadsheet, this tool will save you hours ...

“If we don’t address the chaos of disconnected systems now, the AI revolution could slip through our fingers before we even begin to harness its power,” writes Steve Lucas in his new book, Digital ...