U.K. exhibition companies Cineworld and Odeon Cinemas have set up a 50-50 cinema advertising joint venture, Digital Cinema Media, after acquiring assets from ITV subsidiary Carlton Screen Advertising ...

To the ever louder cries that films are getting too long, I’m here to add a further howl: so is the wait for them to hurry up and start. Adverts have never been lengthier, more numerous, or less worth ...

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

NEW YORK--(BUSINESS WIRE)--National CineMedia (NCM), America’s largest cinema advertising network, and Spotlight Cinema Networks, the leading luxury, dine-in and art house cinema advertising network, ...

NEW YORK, March 30, 2023 /PRNewswire/ -- Screenvision Media, a national leader in delivering comprehensive premium video advertising and content representation services for top-tier cinema exhibitors, ...

Report shows 15% growth for in-theater advertising The Cinema Advertising Council is set to release Monday its 2006 annual report, indicating that in-cinema advertising grew into a $455.7 million ...

Cinema advertising has always come a poor third in terms of revenue for most cinemas, behind ticket sales and the profits from snacks and soft drinks. Many major cinema chains around the world ...

It's still miniscule by the scale of the most established media, but cinema advertising is gaining traction with major advertisers--and their ad budgets. In fact, U.S. advertisers invested $438 ...

Marketers' return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC. The report was based on WARC global forecasts for ...

NEW YORK & BELLEVUE, Wash.--(BUSINESS WIRE)--National CineMedia, LLC (NCM), America’s largest cinema advertising network, and iSpot, the real-time TV measurement company, today announced a new ...