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Chipotle is readying itself for a $1 million dollar Super Bowl effort. But the chain isn’t advertising in the Big Game -- instead, it’s giving away $1 million in free food during the game itself. The ...

Chipotle is attempting to cash in on Super Bowl hype without a traditional in-game commercial by dropping up to $1 million in free entree codes on Instagram Reels during the game on Feb. 8, according ...

Chipotle is building on its "Behind the Foil" platform with a campaign that swaps out brand-shot footage for a montage of creator content, according to a press release. The effort enlisted 100 ...

Chipotle Mexican Grill today (Feb. 26) premiered a 60-second spot about the chain’s sustainability efforts on Roblox, becoming the first restaurant brand to debut a national TV ad in the metaverse, ...

“The new Chipotle ad is amazing,” says Gawker’s Neetzan Zimmerman. When asked about the ad, Wired writer, self-professed burrito connoisseur and dedicated Chipotle hater Mat Honan replied: “I’m going ...

It’s more creative than you might think. Let’s talk about one of the most difficult things in the world today: marketing. For many, it’s the “bane of their existence” because it can be one of the ...

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"With our real ingredients, we don't use any artificial colors, flavors, or preservatives on our menu—so when AI shows up in a TV ad after halftime, we're seizing that one moment to reward fans with ...