Channel management is a technique for selecting the most efficient channels or routes to market for your products and services, and deriving the best results from those channels by applying ...

Running a successful business goes beyond creating a valuable product or service. Identifying functional pathways through which these products can reach customers is equally vital. These pathways are ...

In business terms, a channel is how you sell — or intend to sell — your goods or services to your target audience. Many companies sell through multiple channels. For example, you may sell on your ...