A new television ad campaign to raise money for breast-cancer prevention and treatment has drawn some negative reviews. The advertisements are meant to promote T-shirts, the proceeds of which support ...

To stir up support for the fight against cancer, Pfizer has turned to one of the most iconic pep talks of all time. A new ad debuting on Wednesday’s World Cancer Day borrows several snippets from the ...

A Super Bowl ad used NFL tight ends to promote a finger-free prostate cancer screening. The ad, starring players like Rob Gronkowski, played heavily on humor to encourage men to get a PSA blood test.

Last year, Novartis debuted its first-ever Super Bowl ad with an aim of starting “a movement” around early breast cancer detection, as Victor Bulto, president of Novartis U.S., told Fierce Pharma ...