The widespread adoption of CTV devices has fundamentally transformed the way brands connect with their audiences.

Ignoring the fact that early pioneers in the space didn’t plan to have ads in the first place (looking at you, Netflix!), ...

On October 22, Taboola and Paramount Advertising announced a partnership to launch Performance Multiplier, which is a new ...

"The bear involved in the attack was shot by the survivor's hunting partner and is believed to be deceased," said a local spokesperson ...

CTV’s value lies in its ability to combine the reach and credibility of TV with the precision and measurability of digital.

The first wave of Connected TV (CTV) advertising was built on a seductive promise: simplicity. Platforms emerged to make buying TV ads feel as ...

With IAB lowering the 2025 U.S. ad spend outlook from 7.3% to 5.7%, it is evident that ad budgets have come under significant pressure. Amid the slowdown, competition from walled gardens such as ...

The tool aims to demonstrate how television advertising can enhance marketing performance across channels, including search, ...

A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s ...

“Due to a number of unforeseen operational challenges, CTV Sault Ste. Marie’s Coats For Kids campaign will not be taking ...