Not everyone has warmed up to the idea of a Lamborghini SUV. How could the Raging Bull make an overweight, high-riding people hauler? Pretty easily actually, and it's been a resounding success. The ...

One of my favorite perks of this job is showing off the fancy cars I occasionally get to friends and family. The first time I sat in the 2025 Lamborghini Urus SE, I couldn’t figure out how to shift ...

That electric assist takes the form of a 189-hp, 356-lb-ft permanent magnet synchronous electric motor embedded in the Urus SE's eight-speed automatic transmission, supported by a 25-kWh battery ...

When Lamborghini first introduced the Urus SUV, critics were skeptical. It was seen more as a trend than a legitimate performance car. Little did they know how popular this sporty, compact V8-powered ...

Forbes contributors publish independent expert analyses and insights. I write about the automotive industry and where it is headed next. Even Lamborghini needs to go electric, and so the Italian ...

The Sant'Agata Bolognese exotic Italian automaker had another great sales year in 2024, and the first months of 2025 continued down the same positive path – and it's mostly because of the continued ...

The south of Italy is not lawless, but it is law-lite. Proof comes as I'm driving the new Lamborghini Urus SE on a two-lane road in Puglia, the heel of Italy's boot. I'm in a line of traffic, all ...

Lamborghini provided flights from Albany, New York, to Bologna, Italy, and accommodation so Ars could drive the Urus SE. Ars does not accept paid editorial content. The original Urus was an SUV that ...

Lamborghini built its reputation with outrageous supercars like the Miura, Countach, and Diablo, but today its bestseller is the Urus SUV. And a new plug-in hybrid version of that car could make or ...

Mansory, the well-known German tuner which isn't always everyone's cup of tea (to put it mildly), has done it again - they are expanding the full Urus program once again with the inclusion of the 2026 ...