Gap, Dick’s, and Starbucks are investing in original content as brands rethink what it takes to build a loyal audience online ...

HONOR, a global AI ecosystem device company, today announced its new brand strategy “Dare to Be”, marking the next chapter in ...

Most campaign failures aren't the result of a single bad creative or a low bid. They are usually the product of structural ...

Rather than treating events as isolated marketing moments, many founders are integrating them into a much wider customer ...

Real-time brand strategy is more complex than being the first to notice something and react. Putting frameworks in place so your brand can step into relevant cultural conversations in an authentic and ...

A new year is almost upon us, and now is a great time to take an objective look at your company's brand strategy. Does your current strategy still serve your company and product offerings? Does it ...

HONOR Dare to Be expands the company beyond smartphones into AI devices, robotics and connected software, with the Robot Phone as its example.

As the higher education market changes and colleges and universities compete for a smaller population of traditional-age students, The University of Akron is rethinking the way it builds its brand.

Brands need to implement policies and procedures to create material differences between their products and products sold by unauthorized resellers. These do not necessarily need to be physical ...

Should brand bidding be part of your PPC strategy? This post covers the for, against, and everything in between to help you decide. Paid search advertising has many arms. Marketers spend years ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...