Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

When was the last time you jumped on a bandwagon and followed a graphic design trend? Let's face it, we all do it. I've seen designers who follow trends intentionally, those who do so by accident and ...

Logos are often a consumer's first experience with a brand. As such, they tend to say a lot about the brand they represent—especially when you factor in that marketers and graphic designers are a ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

A long list of brands took their logos in for a makeover in 2013. Some of the changes went almost unnoticed, like the subtle changes to the Facebook logo, while others, like Yahoo’s controversial logo ...

Your company's logo is one of its most important branding assets. It appears at every customer touchpoint -- website, social media accounts, emails, product packaging, etc. -- and is meant to ...

Luxury branding is shifting away from visible logos and toward something quieter. Here is what logo fashion vs minimalist style reveals about timeless fashion today.

Could big brands save millions of dollars a year and help preserve the environment just by slightly changing their logos? French graphic designer Sylvain Boyer thinks so, and he’s started a project to ...