While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Discover how rational behavior shapes economic decisions, leading to optimal benefits and utility, with examples illustrating ...

Bibb Latané’s theory of social impact, first introduced in 1981, shines a bright light on how we are influenced by other ...

Drexel's PhD in Applied Cognitive and Brain Sciences (ACBS) is a non-clinical, research-intensive program designed for students passionate about experimental psychology and cognitive neuroscience. The ...

Behavioral neuroscience is represented by scientists with interests in the physiological and neural substrates of behavior. Our program’s mission is to produce outstanding scientists who will pursue ...

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

Behavioral psychology reveals a lot about customer decision-making. Principles like the fresh start effect, fast vs. slow thinking, the speak-easy effect, and social proof can be applied to SEO to ...