Decision theory is a cornerstone of economic analysis, providing a framework for understanding how individuals and institutions make choices under conditions of uncertainty and risk. At its core, the ...

Ellen Van Loo, an expert in the field of consumer food behavior, has joined Purdue University’s Department of Agricultural ...

It is a bit difficult to say what criteria should be used to judge the success or failure of a research initiative on the scale of merging psychology and economics. Two reasonable criteria, at least ...

The disposition effect is a well-documented behavioural anomaly where investors tend to sell assets that have appreciated in value prematurely while holding on to depreciating ones for too long. This ...

Learn a customer-centric, value-based approach to pricing decisions that integrates behavioral economics and analytical ...