Wrangler and Coors launch unique 'beer chords' jeans with Chase Rice's song lyrics

Wrangler joins in the year of out-of-the-box collaborations, partnering with Coors Banquet and a surprise country star for an apparel rollout.
Yahoo Finance

Coors Banquet® and Wrangler® Team Up with Chase Rice to Drop "Beer Chords," the First Jeans Combining Beer and Country Music, in Celebration of His New Single, "Connie Lou"

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Is Coors Banquet x Wrangler Pushing Molson Coors (TAP) Toward a Deeper Lifestyle Brand Strategy?

In May 2026, Kontoor Brands announced its third collaboration with Molson Coors’ Coors Banquet, launching a limited-edition ...
Marketing Dive

Coors Banquet, Wrangler up bid to Gen Z country fans with beer-infused jeans

Coors Banquet has partnered with Wrangler and country artist Chase Rice on a pair of novelty jeans that are supported by a full-funnel media plan and fan contest, per details shared with Marketing ...

Kontoor Brands Wrangler Coors Banquet Collaboration Sparks Fresh Look At Kontoor Brands NYSE KTB Valuation

Kontoor Brands (KTB) is back in focus after Wrangler partnered again with Coors Banquet on a limited-edition apparel drop ...