The Primark drop appears to have been inspired by Huda Beauty's latest launch – the Mauve Obsessions palette. Priced at £25, the high-end shadows features nine shimmering metallics, deep plums ...

The mauve hair-color trend is a soft, muted blond-brown shade that's flattering on all skin tones. See the 2023 hair-color trend here.

Otherwise, you could ask for a mauve rinse, regardless of your natural hair color, or try to blend a few temporary color-depositing formulas together yourself at home to get a similar result.

A pop culture enthusiast, Konika is a beauty writer who loves exploring all things makeup and skincare. She has previously written for publications like Grazia India. Flirtini is a deeper mauve ...

The mauve hair-colour trend is a soft, muted blond-brown shade that's flattering on all skin tones. See the 2023 hair-colour trend here.

A hue that has been making rounds endlessly, mauve shade has become a rage recently. It is now time to move over pinks and reds and instead let mauve take over your beauty repertoire. Be it runway ...

SHOPPING: Brown, grey and neutral eyeshadow could be aging you! TikTok users and make-up artists are switching to deep mauve and plum shades to make eyes look bigger and the skin more youthful.

The Primark drop appears to have been inspired by Huda Beauty's latest launch – the Mauve Obsessions palette.