Double cleansing, toners, serums, masks, eye creams — and that’s just the half of it. While 10-step skin care regimens have become a mainstay of Korean beauty trends popularized in the U.S., ...

I've waited half of my beauty editor life to make it to Japan. So it was a J-Beauty dream come true when I had the chance to walk into a Tokyo drugstore last year and survey the skincare, makeup ...

South Asian beauty is set to dominate the global beauty and wellness industry in the coming years, as consumer demand for ...

Let’s take a step ahead of Korean beauty and fix our eyes on Japanese beauty brands that are skin-loving, simple, and give maximum benefits. I can’t thank the Japanese enough for sushi and skincare ...

So you think you know skincare better than you know yourself? Today, the day has come when you can test that knowledge of yours. You've definitely head of K-beauty time and again. Even those who ...

Over the past several months, videos showcasing 100 years of style and beauty have taken over the viral scene. Whether it's 100 Years of Workout Style or 100 Years of Beauty, seeing evolving ...

When it comes to beauty routines, the cool girls in other countries always seem more interesting than our own. Take French women, for example—whenever one reveals the secret to perfectly messy tresses ...

The Japanese have a saying: "The nail that sticks out gets hammered in." It means that it's better to blend in than to stick out. For most Japanese, blending in is no trouble; the island nation of ...