There is an untapped NIL economy in women’s college basketball

In an NIL economy that is repositioning athletes as influencers, collegiate women’s basketball players may be the most ...
The Enterprise

Stakeholder Launches College Basketball Fan Market Ahead of March Madness

New CBB market expands Stakeholder’s fan engagement platform ahead of the postseason ALEXANDRIA, VA, UNITED STATES, February 17, 2026 /EINPresswire.com ...

Somebody (not Kansas) will pay Flory Bidunga $5 million to stay in school. That resets the big man market

Flory Bidunga's $5M price tag highlights a growing trend: top college big men may earn more staying in school than entering the NBA Draft.
USA Today

These cities watched more college basketball than any one else this season

March Madness captivates audiences across the country. But which markets have been tuned in all yearlong for the men's and women's 2025-26 basketball season? The Nielsen ratings for this season are ...