Adults are actually fueling growth in the toy market by buying for themselves, and Mattel says a third of grown-ups who buy ...

Walmart is offering competing deals to Amazon Prime Day, including a Barbie DreamCamper playset for $65. The Barbie DreamCamper includes seven play areas and over 60 accessories. Walmart's Deals ...

Shoppers don’t have to wait until the day after Thanksgiving for Black Friday Deals at Walmart, as the store will start offering deals online on Nov. 8. Walmart+ members receive early access shopping ...

The Barbie x Joanna Gaines Collectible Doll and Barbie x Hearth & Hand with Magnolia Townhouse are coming to Target!

There are two new Brave Barbie dolls. They are available in two skin tones and each come with five accessories: headphones, a hat, a headband, a wig and a sticker pack, according to a press release.

Hispanic Heritage Month is here and it's more important to celebrate than ever. The annual celebration began Sept. 15 and ...

IF you have a Barbie fan in your life, then it's well worth taking a trip to B&M. Savvy shoppers have spotted the retailer is selling a Barbie emergency vehicle toy for £54 cheaper than the identical ...

Mattel announced Wednesday that the toy company will donate 10,000 of its Brave Barbie and new Brave Ken dolls each year to children who have experienced hair loss due to illnesses such as an ...

Mattel, Inc. (NASDAQ: MAT) announced today the addition of a Barbie doll with Down syndrome, created to allow even more children to see themselves in Barbie, as well as have Barbie reflect the world ...

In 'Black Barbie,' designers Kitty Black Perkins and Stacey McBride-Irby talk the evolution of the dolls and further tell PEOPLE about the differences they've made Hedy Phillips is the Senior Style ...

Each NFT will come with doll-size items, inspired by both Balmain and Barbie. Barbie is stepping into the digital art world dolled up in Balmain. The two brands are teaming up for a ready-to-wear ...