BMW has adjusted one of the most recognizable symbols in motoring, yet the change is so restrained that many drivers will never realize anything has shifted. The company’s roundel, a fixture on ...
BMW's simple blue-and-white logo is getting a refresh for incoming models from February onwards, starting with the new 2027 iX3, as first reported by BMW Blog. In fact, the change to the brand's ...
There’s everything on the Internet, isn’t that what they say? A company called Zafira Consulting & Trading has posted a proposal on YouTube for a dynamic re-envisioning of BMW‘s roundel logo. It’s got ...