In 2025, the BMW brand will undergo a transformation that gives it a new face and a new way of doing things. Sustainability will be a core pillar, as will easy-to-use tech and something called ...

BMW has adjusted one of the most recognizable symbols in motoring, yet the change is so restrained that many drivers will never realize anything has shifted. The company’s roundel, a fixture on ...

BMW is not a company that shies away from bold, progressive design. Case in point: the company's new Vision Neue Klasse concept electric car, a showcase for BMW's next generation "core brand" vehicles ...

BMW’s E Ink-powered color-changing concept went from monochromatic to a veritable rainbow of various shades and tints in just a year. The automaker says the dazzling tech could be closer to production ...