When most business leaders hear the term "partnership marketing," they default to thinking of influencers. The name has been used to describe this method of marketing so often that it's become a ...

While it’s important to keep up with industry trends, implementing new techniques randomly will set you up for failure. The Fast Company Executive Board is a private, fee-based network of influential ...

The world of digital marketing is constantly evolving, with marketers having to modify their strategies to cater to the ever-changing needs of consumers. Search engine marketing, in particular, has ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Joseph Enever is a Research Director covering Marketing Data and Analytics. Enever is focused on how marketing teams can evolve their marketing data and analytics capability, and navigate the key ...

In an age where people connect more and more via the internet and social media, many small businesses are trying to utilize new strategies to get their products and ideas out there. Doing so can ...

In today’s digital age of online everything, it is easy to forget about face-to-face interaction. This is especially true of business marketing, where physical advertising has taken a backseat to ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY John Hood Traditional ...

In a world where diversity and inclusivity are becoming increasingly central to business values, B2B marketers are facing the challenge of integrating those principles into their marketing strategy.

Social networking and media websites, such as Facebook, MySpace and YouTube, have proven their worth as effective marketing channels and been "incredibly successful" for Sports Interactive, says ...