GetHookd has announced an expansion of its Meta Ads Library intelligence capabilities, introducing an AI-powered API ...

Marketers should spend less time worrying about click-through rates and more time watching Return on Advertising Spend (ROAS). If you are running digital ads on Twitter, Amazon or Google, you are ...

AI-powered tools are quietly reshaping how Meta's advertising strategies are uncovered. In 2026, ad library scraping will make it possible to identify which creatives convert and which targeting ...

Advertising and marketing professionals have adopted artificial intelligence technology for a variety of work tasks, including the faster and less expensive analysis of campaign effectiveness. However ...

Diversity in video advertising receded this year after making notable gains in 2020 and 2021, according to a wide-ranging analysis that TV and video ad server Extreme Reach shared with Marketing Dive.

GA4's analysis hub provides templates designed for ad hoc analysis, making it a central location to work with and explore data visualizations. Analysts are demanding analytic tools deliver features ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. This voice experience is generated by AI. Learn more. This ...

OpenAI, the company behind ChatGPT, announced in April 2024 that it was testing sponsored content integrations in its business-focused offerings. Other startups in the AI industry are also designing ...