People don’t often click on banner ads these days—at least not on purpose, anyway. In fact, many internet users actively go out of their way to never see advertisements. Ad blockers create all kinds ...

Over at the always enlightening Adotas, there's a nice rundown by Zephrin Lasker of what online marketing methods, you know, actually work by providing a return on investment. While ultimately ...

ICQ, the popular instant messaging service owned by AOL Time Warner's America Online, has quietly begun testing ways to add advertising banners onto its software. Beginning last week, some ICQ members ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The first banner ad was ...

Unauthorised advertising banners which have been hanging from the facade of a Grade II listed building for about four years ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More On October 27, 1994, the first online banner ad appeared, a 468 x 60 ...

Google displays sponsored advertisements in a variety of areas in Gmail, including on the right side when you open an email and above and below the inbox. When personalized or non-personalized ...

Advertising on mobile devices has been an uphill battle. Display ads on desktop experienced some success, so, as is human nature, ad developers stuck to what they knew and created the pervasive mobile ...

Robert Silvie returned to his parents’ home for a Mardi Gras visit this year and immediately noticed something strange: common websites like those belonging to Apple, Walmart, Target, Bing, and eBay ...

What's fun about desperate times is that they call for desperate measures. See 10 post-banner ad units → Take the online advertising industry. Amid an economic collapse that some warned could take out ...